The design of a manual + handout incorporates illustrations to simplify information and highlight the journey of new Primont’s homeowners.
In many cases, manuals can be overwhelming. To address this, a solution was implemented using a monochromatic color scheme and elegant linework for illustrations, creating an airy and simplified visual aesthetic.
Inspired by a walk cycle, the journey is depicted through various personas derived from audience research. Each individual is part of a collective, and the continuous line acts as both a guide and a shared experience, culminating in a common "final" destination: the purchase of a home. The diamond shape, derived from the brand symbol, is emphasized at the end of each line.
