Characters created for FIAT Florença. The main idea was to highlight the most remarkable feature of the FIAT 500: its small size. Here you can check some design character tests and how they were used. Also, check the final results of the ad pieces ;)
Advertising published on Lurzer's Archive Vol.2/16.
Creative Director: Bruno Regalo, Candy Shop.
Personagens desenvolvidos para anúncio da Fiat e publicados na Lurzer's Archive Vol.2/16.